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Cantores: Shakira e Black Eyed Peas
00:14 I’m here because I have a very important 00:18 message I think we have found the most 00:21 important factor for success and it was 00:24 found close to here Stanford psychology 00:29 professor took kids that were 4 years 00:31 old and put them in a room all by 00:34 themselves and he would tell the child 00:37 four-year-old kid Johnny I’m going to 00:40 leave you here with a marshmallow for 15 00:43 minutes if after I come back this 00:46 marshmallow is here you will get another 00:49 one so you will have to to tell a 00:53 four-year-old kid to wait 15 minutes for 00:56 something that they like it’s equivalent 00:58 to tell us we’ll bring you coffee in two 01:00 hours exactly covalent so what happened 01:06 when the professor left the room as soon 01:09 as the door closed two or three eighty 01:14 marshmallow five seconds 10 seconds 40 01:17 seconds 50 seconds two minutes four 01:19 minutes eight minutes some lasted 14 and 01:22 a half minutes you couldn’t do it 01:25 good no wait what’s interesting is that 01:29 one out of three would look at the 01:32 marshmallow and go like this we’ll look 01:37 at it put it back 01:40 they would walk around they would play 01:42 with their skirts and pants that child 01:45 already at 4:00 understood the most 01:49 important principle for success which is 01:52 the ability to delay gratification 01:56 self-discipline the most important 01:58 factor for success 15 years later 14 15 02:02 years later follow-up story what did 02:06 they find 02:06 they went to look for these kids who 02:08 were now 18 and 19 and they found that 02:11 100 percent of the children that had not 02:14 eaten the marshmallow were successful 02:16 they had good grace they were doing 02:18 wonderful they they were happy they had 02:21 their plans they had good relations with 02:23 the teachers students they were doing 02:24 one fine a great percentage of the kids 02:27 that eighty marshmallow they were in 02:29 trouble they did not make it to the 02:30 University they had bad grades some of 02:32 them dropped out a few were still there 02:35 with bad grades a few had good grades I 02:37 had a question in my mind what Hispanic 02:39 kids react the same way as the American 02:41 kids so I went to Colombia and I 02:44 reproduce the experiment and it was very 02:46 funny I used four five and six years old 02:48 kids and let me show you what happened 02:50 hasta perineal cuatro años es attract 02:54 evil idea de tener el Cinco ciento de 02:56 retour Melendez e’en MP Newton’s sin 02:59 embargo algunos de ellos tan pronto la 03:02 puerta cero 03:05 male anatomy 03:32 otro en cambio resist earrin olympos Oh 04:05 No 04:46 so what happened in Colombia Hispanic 04:50 kids two or three ad marshmallow one or 04:53 three did not this little girl was 04:55 interesting she ate the inside of the 04:58 marshmallow in other words 200 us to 05:01 think that he had not eaten so she will 05:03 get to but she ate it so we know she’ll 05:05 be successful but we have to watch her 05:07 Hey she should not go into banking for 05:11 example or work in a cash register but 05:14 she will be successful and this applies 05:17 for everything even in sales the sales 05:19 person that that customer says I want 05:23 that and say okay here you are the 05:25 personality marshmallow if the service 05:27 person said wait a second let me ask you 05:29 a few questions to see this is a good 05:30 choice then you sell a lot more so this 05:32 has this has applications in all walks 05:36 of life I end with the Koreans did this 05:40 you know what is so good we want a 05:42 marshmallow book for children and they 05:44 we did one for children and now it’s all 05:46 over Korea they teaching these kids 05:48 exactly this principle and we need to 05:50 learn that principle here in the States 05:51 because we have a big debt we’re eating 05:53 more marshmallows than we’re producing 05:55 thank you so much